AI in Early-Stage Concept Development

Are you starting a new game or animation project? Don’t wait for production to begin shaping your creative direction. Using AI tools like Pimento, you can speed up early-stage development—helping your team brainstorm, align, and iterate on visuals before moving into full production. In this guide, we’ll show you how game developers and animation studios can use Pimento AI to accelerate concepting, storyboarding, and visual alignment. Whether you’re building an indie game, a cinematic animation, or an AAA experience, these techniques will help you work smarter and faster.


AI-powered visual generation tools like Pimento are transforming how creative teams work:

✅ They reduce the time needed to create early visual concepts

✅ They help teams align on style and tone faster

✅ They make iteration and feedback cycles easier

✅ They enable non-artists to contribute meaningfully to visual development

By using Pimento during the pre-production phase of game and animation development, you can improve team collaboration and avoid costly rework later.

1️⃣ Create Moodboards with AI for Visual Direction

Every successful project starts with a clear visual tone. Traditionally, building a moodboard takes hours of image searching, curation, and manual layout. With Pimento, you can create moodboards in minutes:

How to do it:

  1. Open Pimento, choose the style you like from style library;
  2. Use brief to get 40 ideas instantly.
  3. Enter a few keywords that describe your project’s mood or worldbuilding.
    • Example: “cyberpunk city, rainy night, neon colors”
    • Example: “dark forest, enchanted vibe, muted tones”
  4. Share the board with your team to align on tone, color palette, and visual references.

AI-generated moodboards help your team start from a shared visual language—critical for worldbuilding in games and animation.

2️⃣ Build Storyboards Without Drawing Skills

Storyboarding is key to defining narrative flow and key scenes—but it can be time-consuming and requires drawing skills not every team member has.

With Pimento AI:

  • You can generate characters and environments early in development.
  • Then use them to block out key scenes and sequences:
  • Character entering a room → Close-up on expression → Tense confrontation → Action moment.
  • Generate variations to explore different angles, poses, and moods.

AI-assisted storyboarding with Pimento allows game designers, writers, and producers to contribute to visual storytelling—making the process faster and more inclusive.

3️⃣ Rapid Iteration and Team Collaboration with AI

Early development is about testing ideas fast. With Pimento:

• You can generate different art styles or visual directions for the same scene in minutes.

• Easily compare versions with your team.

• Gather feedback and make quick adjustments.

• Save all iterations on your project board for reference.

Whether you’re exploring different visual styles for your game or deciding between animation aesthetics, this rapid iteration loop helps creative teams collaborate more effectively.

4️⃣ Build a Shared Visual Language for Your Game or Animation

A consistent visual language is crucial for worldbuilding and brand identity. Pimento becomes your creative playground:

  • Generate moodboards, character concepts, and environment frames in one place.
  • Align everyone—art directors, animators, game designers—on a shared vision.
  • Use Pimento boards as a source of truth throughout production.

By starting early with AI, you ensure that your team stays visually aligned as the project evolves.

Why Game Developers and Animation Studios Choose Pimento

Pimento is designed for creative professionals building games and animations. Benefits include:

Speed: Create concepts in minutes, not days.

Quality: Generate high-quality, stylistically rich images.

Collaboration: Easy sharing and feedback loops with your team.

Consistency: Build a project library that scales with your development process.

Whether you’re building an RPG, an open-world adventure, a mobile game, or a narrative animation, Pimento helps you move from idea to visual direction faster.